Little Britain

When times are hard we shut our doors to the world and become an Island mentality. This is happening now. I have just done some research with working class people and the Island mentality is back.
These respondents believed the following
(1) Britain is becoming over crowded
(2) Overcrowding is associated with economic problems
(3) Belief that immigrants are being given priority
(4) Often there is a belief that immigrants are responsible for crime

The Island mentality is not only frightening but has massive implications for marketing
(1) There is a move away from foreign cultures
(2) There is a move away from being open minded
(3) There is a move back to buying British

So in the next few years expect much more nationalistic chest beating ads